![]() Next Gen TV stations will be able to broadcast 1080p and 4K video resolutions (up from the current 720p and 1080i) with 10-bit versus 8-bit video, high dynamic range (HDR), wide color gamut (WCG), frame rates up to 120Hz from 60Hz, object-based 3D surround sound with up to 7.2.4 channels, and interactive and personalized content, including interactive advertising. The timing of the update wasn’t available at press time. Next Gen TV: Over-the-air reception of ATSC 3.0 TV-station broadcasts will come to all five models in the X900H 4K LCD series via a future software update. Also to calibrate audio during setup, the TVs detect the main seating position from which household members watch TV. For audio optimization, the TVs use automatic acoustic calibration during initial TV setup to adjust audio response based on the room’s acoustic characteristics. Here’s a more detailed look of the key features in the 2020 lineup:Īmbient Optimization: The new feature optimizes picture and sound quality based on the room conditions, and it appears in all new TVs but the five models comprising the mid-range X900H 4K LCD series (available with 55- to 85-inch screens). Like before, select models continue to offer IMAX Enhanced certification and a Netflix Calibrated mode. Pricing and in-store availability will be disclosed in the spring. ![]() It wasn’t certain at press time whether the two new 8K TVs would replace or expand the current 8K lineup, which consists of the 98- and 85-inch Z9G Master Series models priced at $69,999 and $12,999, respectively.Īll 15 of the new 8K and 4K TVs are smart TVs running the Android 9 Pie OS. In 8K TV, Sony continues to shy away from 8K OLED panels, instead launching two Z8H series 8K LCD TVs with 85- and 75-inch screen sizes. The company is also expanding Dolby Atmos surround decoding to all new models, launching its first 48-inch OLED TV - in the flagship Master Series - for smaller rooms, and adding a new 75-inch screen size to its 8K collection. Sony is bringing new audio- and video-enhancements to its lineup of 8K and 4K TVs, including a feature that optimizes audio and video playback for individual room environments, 4K/120fps high-frame-rate (HFR) playback, and reception of Next Gen TV (ATSC 3.0) over-the-air TV broadcasts. Sony’s Z8H series of 8K LCD TVs come in 85- and 75-inch screen sizes, support 120Hz frame rates for 4K content, and features Ambient Optimization technology to optimize picture and sound quality based on room conditions.
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